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| Median Wage (USD, 2024) | Projected Job Openings (2024-2034) | Projected Growth (2024-2034) | |
|---|---|---|---|
| National Statistics | $76950 | 87200 | 6.7% |
| State Statistics | - | - | - |
| City Statistics | - | - | - |
Experience Requirements Overview
- Job Zone Four: Considerable Preparation Needed
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Education, Training and Experience
Required Level of Education: Bachelor's Degree
Related Work Experience: Over 4 years, up to and including 6 years
On-Site or In-Plant Training: N.A.
On-the-Job Training: Over 1 month, up to and including 3 months
Detailed Work Activities
- Analyze consumer trends.
- Prepare research reports.
- Conduct surveys in organizations.
- Analyze market conditions or trends.
- Gather organizational performance information.
Work Values
Achievement
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Working Conditions
Recognition
Relationships
Support
Independence
Tasks
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Seek and provide information to help companies determine their position in the marketplace.
- Forecast and track marketing and sales trends, analyzing collected data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Monitor industry statistics and follow trends in trade literature.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Direct trained survey interviewers.
- Develop and implement procedures for identifying advertising needs.
Work Styles
Innovation
A tendency to be inventive, to be imaginative, and to adopt new perspectives on ways to accomplish work.
Innovation
Achievement Orientation
Achievement Orientation
Intellectual Curiosity
Intellectual Curiosity
Tolerance for Ambiguity
Tolerance for Ambiguity
Initiative
Initiative
Adaptability
Adaptability
Self-Confidence
Self-Confidence
Perseverance
Perseverance
Leadership Orientation
Leadership Orientation
Humility
Humility
Sincerity
Sincerity
Empathy
Empathy
Cooperation
Cooperation
Optimism
Optimism
Social Orientation
Social Orientation
Cautiousness
Cautiousness
Attention to Detail
Attention to Detail
Dependability
Dependability
Integrity
Integrity
Stress Tolerance
Stress Tolerance
Self-Control
Self-Control
Data Source: This page includes information from the O*NET 30.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. This page includes Employment Projections program, Occupational Employment and Wage Statistics program, U.S. Bureau of Labor Statistics.