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Marketing Managers

	Median Wage (USD, 2024)	Projected Job Openings (2024-2034)	Projected Growth (2024-2034)
National Statistics	$161030	34300	6.6%
State Statistics	-	-	-
City Statistics	-	-	-

Statistics

National

State

City

State

City

$161030

Median Wage (USD, 2024)

34300

Projected Job Openings (2024-2034)

6.6%

Projected Growth (2024-2034)

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Experience Requirements Overview

Job Zone Four: Considerable Preparation Needed
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Most of these occupations require a four-year bachelor's degree, but some do not.
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Education, Training and Experience

Required Level of Education: Bachelor's Degree

Related Work Experience: Over 8 years, up to and including 10 years

On-Site or In-Plant Training: N.A.

On-the-Job Training: Over 1 month, up to and including 3 months

Detailed Work Activities

Confer with organizational members to accomplish work activities.
Develop marketing plans or strategies for environmental initiatives.
Develop sustainable organizational policies or practices.
Recommend organizational process or policy changes.
Develop marketing plans or strategies.
Direct sales, marketing, or customer service activities.
Determine pricing or monetary policies.
Evaluate program effectiveness.
Analyze data to inform operational decisions or activities.
Estimate cost or material requirements.
Supervise employees.
Negotiate contracts for transportation, distribution, or logistics services.
Compile operational data.
Monitor external affairs or events affecting business operations.
Analyze market research data.
Analyze forecasting data to improve business decisions.
Coordinate special events or programs.
Advise others on business or operational matters.
Conduct opinion surveys or needs assessments.

Work Values

Achievement

Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

Working Conditions

Recognition

Relationships

Support

Independence

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Consult with product development personnel on product specifications, such as design, color, or packaging.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Initiate market research studies, or analyze their findings.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
Conduct economic or commercial surveys to identify potential markets for products or services.
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
Select products or accessories to be displayed at trade or special production shows.
Develop business cases for environmental marketing strategies.
Integrate environmental information into product or company marketing strategies, policies, or activities.

Work Styles

Innovation

A tendency to be inventive, to be imaginative, and to adopt new perspectives on ways to accomplish work.

Innovation

Achievement Orientation

Intellectual Curiosity

Tolerance for Ambiguity

Initiative

Adaptability

Self-Confidence

Perseverance

Leadership Orientation

Humility

Sincerity

Empathy

Cooperation

Optimism

Social Orientation

Cautiousness

Attention to Detail

Dependability

Integrity

Stress Tolerance

Self-Control

Data Source: This page includes information from the O*NET 30.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. This page includes Employment Projections program, Occupational Employment and Wage Statistics program, U.S. Bureau of Labor Statistics.

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